The Challenge
The client initially approached me to fix a broken Gallery page on their WordPress website. Images weren’t displaying correctly, and the layout was inconsistent. Upon inspection, I discovered that the issue stemmed from a conflict between the gallery plugin and a WordPress optimization plugin.
Although I fixed the immediate issue and earned client appreciation, the deeper problem persisted. Later, the client reached out again — now facing new performance and design issues across the site.
Turning Limitations into Opportunities
During a full-site audit, I uncovered several critical problems:
- Poorly structured theme
- Overused and outdated plugins
- Excessive inline and custom CSS applied inconsistently
- A cluttered, non-scalable codebase
Due to a tight budget, the client initially requested only partial fixes. I optimized performance temporarily. However, a few months later, they decided to rebuild the site from scratch — while retaining the existing design they loved.
Although I fixed the immediate issue and earned client appreciation, the deeper problem persisted. Later, the client reached out again — now facing new performance and design issues across the site.One major challenge:
The website owner was not familiar with WordPress and wanted a system where content updates could be done independently.
My Solution & Tech Stack
I accepted the challenge to build a pixel-perfect, editable, and high-performance WordPress site from the ground up. Here’s how:
Page Builder & CMS:
- Used WPBakery to give the site owner a friendly drag-and-drop editing experience
Migration & Rebuild:
- Exported all content via XML
- Recreated each page manually to eliminate legacy code
- Removed all inline and inconsistent CSS
- Rebuilt page templates with a clean, scalable structure
Performance Optimization:
- Removed outdated plugins
- Refactored CSS and JS for modern web standards
- Achieved 90+ scores on Google PageSpeed Insights for all pages
Key Challenges & How I Solved Them
| Challange | Solution |
|---|---|
| Retaining original design with a new theme | Rebuilt the design pixel by pixel in WPBakery |
| Legacy code and poor structure | Manual cleanup and re-coding of all pages |
| Inline styles and page-specific CSS | Created global stylesheets and reusable components |
| Client unfamiliar with WordPress | Chose a simple builder and documented basic usage |
| Image-heavy site | Optimized all media assets and implemented lazy loading |
Results That Speak
- Fully responsive, modern site with a strong visual match to the original
- Clean backend with maintainable, scalable code
- 90+ performance score on all pages
- User-friendly content editing via WPBakery
- No further site issues reported since rebuild
What the Client Said
“Transformed our outdated site. From planning to execution, Loop Wisely Team rebuilt our website smoothly and on time. Clear communication and quality work. Couldn’t be happier.”