The Challenge
QuickEmployment.io, a growing job portal, approached me with a mix of technical and strategic issues. The platform was live, but several key internal pages suffered from poor content clarity, inconsistent user experience, and a lack of automated user engagement.
The client had two major concerns:
Content inconsistencies across various pages were causing confusion for new users.
The internal page layouts were bland and not aligned with modern UX standards.
They wanted users who signed up to be instantly funneled into their marketing workflows using both Moosend and Mailchimp—but had no integration in place.
Turning Limitations into Opportunities
Rather than overhauling the website with heavy tools, I chose to work within the Astra theme’s block-based ecosystem, ensuring the site remained fast, lightweight, and easy for the client to manage in the future.
The lack of integration with Moosend and Mailchimp became an opportunity to automate and personalize user communication, improving both marketing and onboarding processes.
My Solution & Tech Stack
Design & Content Fixes:
Audited and rewrote unclear or repetitive content across critical job-seeker and employer pages.
Used Astra’s native block structure to redesign and reorganize internal pages with better spacing, visual hierarchy, and CTAs.
API Integrations:
Moosend API: Connected user sign-up events with Moosend automations. Any user registering on the site now triggers predefined email workflows automatically.
Mailchimp API: Simultaneously added users to specific Mailchimp audiences for ongoing campaigns and segmentation.
Tech Stack:
WordPress (Astra Theme)
Moosend API
Mailchimp API
Custom Functions (PHP & WP Hooks)
Native Gutenberg Blocks
Key Challenges & How I Solved Them
| Challenge | Solution |
|---|---|
| Unclear and inconsistent content across pages | Performed a full content audit and collaborated with the client for clear, targeted copy |
| Internal pages lacked modern layout and structure | Redesigned using Astra’s native block editor to improve flow and responsiveness |
| No automation to trigger Moosend email workflows | Integrated Moosend API to auto-trigger campaigns on user registration |
| Client also needed users added to Mailchimp audience | Used Mailchimp API and custom functions to sync user data in real-time |
| Needed lightweight results without page builders or extra plugins | Used only WordPress core + Astra blocks for speed and simplicity |
Results That Speak
- 65% reduction in bounce rate on key internal pages after layout redesign.
- Instant automation triggers now functional via Moosend, improving onboarding experience.
- Streamlined user data flow into both Mailchimp and Moosend for better audience building.
- Client now runs targeted campaigns without manual data export/import.
What the Client Said
“Loopwisely really turned the project around. Not only did they resolve the content confusion, but they also set up complex automation with Moosend and Mailchimp—something we thought would require separate tools. The new internal pages are clean, fast, and user-friendly. Excellent work!”